William NobleCreative Director
Creative Director Brand Builder AI-Driven Storyteller Since 2006

Twenty years of turning creative vision into measurable results.

Black-and-white portrait of William Noble in glasses, a black blazer and a black T-shirt.

I lead creative, design and media teams across live events, health and wellness, entertainment and e-commerce. My style is the intersection of authenticity, creativity and technology.

What I lead now Get in touch
  • MTV
  • VH1
  • Viacom
  • UFC
  • NFL Shop
  • Fanatics
  • Salesforce
  • AstraZeneca
  • Pfizer
  • Johnson & Johnson
  • It Works!
  • StocksToTrade
  • ServisTree
  • SurgeU
My styleAuthenticity · Creativity · Technology

The intersection

My style is the intersection of authenticity, creativity and technology.

I use technology and AI to scale the work. At the core of every project is a human, powered by an incredible idea and clear direction. The tools change every year. That part stays the same.

Authenticity

Work that is true to the brand and to the people it is made for.

Creativity

The idea comes first. Everything else exists to carry it.

Technology

Tech and AI multiply what a great team can make, and how fast it ships.

Current roleCreative Director

SurgeU

I lead the creative behind a $200 million organization.

My team is ten designers, editors and motion graphics artists. They pair traditional craft with new AI integrations that I build and direct. I also lead the creative ad team that supports $40 million a year in ad spend and more than 32 live events a year.

A team of ten: design, edit, motion. Tap them.

10Designers, editors and motion graphics artists on the team I lead
$40MAnnual ad spend supported by the creative ad team
32+Live events a year
$200MThe size of the organization the work serves
Creative leadershipMost recent first

Career

Five leadership roles across live events, wellness, pharma and sports commerce.

    • Lead a team of 10 designers, editors and motion graphics artists.
    • Direct a workflow that pairs traditional skills with new AI integrations I introduced and lead.
    • Lead the creative ad team supporting $40 million a year in ad spend.
    • Deliver creative for more than 32 live events a year at a $200 million organization.

    Team leadershipPaid ad creativeLive eventsAI integration

    • Led designers, art directors and multimedia specialists delivering global brand assets across print, digital, video and event activations.
    • Directed creative strategy for multi-million dollar product launches: Timeless Elixir, SKNY Cold Brew, BRN+, Simply Her, SKNY Gummies and Keto Coffee.
    • Oversaw a rebrand that tied the company to its Florida lifestyle heritage for Gen Z and Millennial women, aligned across every market.
    • Implemented AI-driven creative automation that raised production speed and cut vendor costs while holding quality and brand integrity.
    • Mentored and promoted internal talent into a scalable, high-performing creative department.

    US · EU · CA · MXProduct launchesRebrandPackagingInfluencer and UGC

    • Spearheaded the branding, packaging and marketing of the 9 Element Essentials Hair Test.
    • Built the brand identity from the ground up: logo, packaging, website, e-commerce and social campaigns.
    • Led a multi-disciplinary team across product, marketing and digital.
    • Positioned the startup to scale in a competitive wellness market with a consistent, consumer-first voice.

    Brand identityPackagingE-commerceSocial

    • Led B2C creative development for global accounts including AstraZeneca, Pfizer and Johnson & Johnson.
    • Produced media portfolios, integrated video campaigns and multi-channel advertising strategies.
    • Delivered award-winning work in patient engagement, product awareness and healthcare communications.
    • Shaped messaging with strategy and client services that balanced compliance and creativity.

    AstraZenecaPfizerJohnson & JohnsonIntegrated video

    • Directed creative campaigns for NFLShop.com and other sports merchandise platforms.
    • Managed a 15-member creative team of graphic and web designers.
    • Oversaw e-commerce design, B2C advertising and product initiatives across NFL, NBA and NCAA.
    • Increased conversion rates and fan engagement through data-driven creative.

    NFL · NBA · NCAA15-person teamE-commerce designConversion

2002 – 2006

B.S. in Media Arts & Animation, Art Institute of Philadelphia. 3.8 GPA.

Selected work12 clients, 21 pieces, 7 films

Work

Campaign art direction and product design, from first concept to final file.

Films7 to play

Stills12 clients

Core skillsEight disciplines

Craft

What I lead, and what I still make by hand.

Creative leadership and team development

Hiring, mentoring and promoting talent into a department that scales.

Global brand strategy and positioning

One brand, aligned across US, EU, CA and MX markets.

AI and generative design integration

Creative automation that raises speed and holds the brand.

Multi-channel campaign development

Print, digital, video, social and live event activations.

Sales funnels and conversion strategy

Data-driven creative built to lift conversion.

Video and motion graphics production

Commercials, launch films, promos and motion systems.

Packaging and product launch campaigns

From the box on the shelf to the campaign around it.

UI/UX for web and mobile

E-commerce, web and mobile app interfaces.

AI innovation and emerging techLed by me, used by the team

AI, directed

Human creativity and machine intelligence, working the same brief.

I build creative automation and AI-driven content systems that scale brand storytelling to a global level. Technology is how the work scales: faster production, lower vendor costs, creative that adapts quickly. What it scales is still a human idea, with a person directing it.

Generative design tools

Concepts, variations and finished assets produced at a pace a manual pipeline can't match.

Vibe-code workflows

Custom tools and pages built in days, shaped around the creative need.

Autonomous AI agents

Agents take the repeatable work, so the team spends its hours on ideas.

Mantra

Speak it, believe it, receive it.

Let's talk

For creative leadership conversations and project inquiries.

wmnoble@gmail.com
Email me

Or send a message from hereName, email, a few lines

creativenoble.com ↗ Vimeo ↗